Our story
Thoughtfully Designed Baby Essentials, Born From Real Parenting Experience
Every JÈYS & I piece begins with one question:
How will this actually feel?
Why We Created JÈYS & I
JÈYS & I was born from our personal journey as parents, inspired by our family and Cape Verdean heritage. Created in the UK, we wanted to bring something truly special to little ones — thoughtfully designed baby essentials that combine exceptional softness, gentle sensory details and timeless design.
Every piece reflects our belief that even the smallest details can make everyday moments more meaningful, bringing comfort, curiosity and creating memories to cherish.
Made With Feeling, Not Just Function
Every JÈYS & I piece begins with one simple question:
How will this actually feel?
In a baby’s small hands. Against delicate skin. During quiet moments of rest. In the hands of a tired parent reaching instinctively for something familiar, comforting and easy to use.
That question guides every decision we make, from the materials we select to the textures, shapes and details we choose to include.
Not trends. Not what simply looks good in a photograph.
We design with real everyday moments in mind, creating pieces that feel considered, comforting and beautifully uncomplicated.
Thoughtfully Selected Materials
Every material is chosen with purpose — from extrafine merino wool, organic cotton, bamboo and natural rubber to carefully selected functional materials. Some of our designs also incorporate polyester plush fabric, recycled polyester, Sorona® filling or sensory inserts to add softness, durability, structure and tactile detail.
Materials, certifications and testing vary by product. Please refer to each product page for the specific composition, certifications and safety information applicable to that item.
PREMIUM BABY ESSENTIALS
Designed in the UK, Made for Modern Families
JÈYS & I is a UK-based baby brand with Cape Verdean roots, creating thoughtfully made nursery essentials for families who care as much about what touches their baby’s skin as how it looks in the nursery.
Our Promise to Every Family
Discover the Collection
From our Signature Merino Wool Blanket to nursery gift sets designed to be treasured, every JÈYS & I piece carries the same promise — made with feeling, not just function.